A customer walks into a wide format print shop: Hey, I need a four-foot banner.
Printer: Perfect. It will be $100.
Customer: Are you interested in doing a trade deal?
Printer: Absolutely! I’ll trade you a four-foot banner for $100.
Barter is great, and it can be helpful when you are looking to get something for free, but at the end of the day, you need to bring home the bacon.
We hope your business is booming. But if “booming” means shaving your margins to win each job, read this free ebook, 5 Reasons to Incorporate 3D Printing Into Your Wide Format Digital Print Business. You will see how large format 3D printing could be just the change you need. This blog discusses three of the reasons:
Adding 3D To Your Wide Format Printing Business
Wide format printers around the world are incorporating 3D printing into their business because they want to avoid bidding wars and earn more on their projects. Over the past year, these printing businesses have reported that:
- The demand for 3D printing is growing.
- The printer’s speed enables them to accept work despite tight deadlines.
- The uniqueness of the product lets them determine their own price margins.
Yes, 3D printing was foreign to these wide format printing professionals just a short while ago. Now they are running with it! You can read their stories in the free ebook, 5 Reasons to Incorporate 3D Printing Into Your Wide Format Digital Print Business.
Demand For 3D Printing Is Growing
Karl Lagerfeld is a creative legend, and his products match his cool and trendy style. When he and ModelCo launched a new cosmetic product line, they wanted the launch to convey the innovative feel of their two brands. 3D printing was the answer, so they contacted Massivit 1800-owner, Paris-based, Metropole, to create life-size helmets replicating the new product’s lids.
Dozens of Beauty Butlers donned the helmets and marched through Paris, dancing in flash mobs in top locations. The stunt and the helmets drew lots of attention and publicity for the launch.
Wide format printing businesses that have the Massivit 1800 report that more and more of their customers are demanding 3D, like Karl Lagerfeld and ModelCo. Some of these customers are well-known brands:
- Sony Pictures
- Louis Vuitton
- (The list continues to grow but we can’t share just yet.)
If a big brand, or any brand, calls your business requesting 3D printing, are you ready to deliver? Read what happened when Louis Vuitton called several shops. . .
The Speed Of Large Format 3D Printing Smashes Deadlines
When was the last time a customer said, “Take your time on this job. We don’t need it for weeks”?
When was the last time you were forced to say, “We can’t take the job because the deadline is too short”?
When Louis Vuitton wanted to implement a unique pop-up store design in a hurry, they searched for a vendor to bring their idea to life. Several shops turned down the job because there was not enough time.
They had to say no to Louis Vuitton!
Only Seen Technology (formerly called Omus), with their Massivit 1800 large format 3D printer, was able to say yes. Robert Grosso and his staff got the job done in spectacular fashion in 18 days!
How can this big 3D printer produce displays, signage, pop-up stores and more in a fraction of the time needed by other technologies? It’s because of Massivit’s proprietary and patented Gel Dispensing Printing (GDP).
What would take a CNC machine 20 hours, Massivit 3D can do in 7 hours. That translates to fewer man-hours and a greater opportunity to take on more jobs.
Download the ebook to see a chart showing how Massivit 3D technology compares to other fabrication methods.
Seen Technology owner, Robert Grosso, said about the Louis Vuitton pop-up store that, “Given the complexity of the design and the short turnaround time, 3D printing was really the only viable production method.”
“Given the complexity of the design and the short turnaround time, 3D printing was really the only viable production method.” –Robert Grosso, Owner, Seen Technology
The media pounced on this story and quoted a Louis Vuitton spokesperson saying that “3D printing was pivotal to the project and encapsulates Louis Vuitton’s innovation and fresh-thinking attitude.” That leads to another reason to incorporate 3D printing into your current business:
The Competitive Edge Lets You Set Margins
Not only does large format 3D printing enable you to deliver the crowd-stopping executions your customers expect, the Massivit printer acts as a marketing tool on its own!
When wide format printers install the 3D printer, phones start ringing from customers and prospects who want to get a look at the marvelous (and giant) machine. Massivit owners report significant growth in their overall business just from installing the Massivit 1800!
Massivit owners report significant growth in their overall business just from installing the Massivit 1800!
The real benefit is the edge this technology provides. It allows PSPs to produce any form, size, curve, or, I don’t know—fantasy creature—that customers dream up. With complete geometry freedom, PSPs can offer a whole new level of customization for displays, POPs, channel letters, SEG frames, vehicle promotions, and even cost-effective short runs. You can 3D print a mold for a fraction of the cost in a fraction of the time of traditional molds and deliver many dozens of 3D displays — or just a few.
Not only that, all models that come off a Massivit printer are hollow, so adding internal illumination is not only possible, it’s easy.
Download the free ebook 5 Reasons to Incorporate 3D Printing Into Your Wide Format Digital Print Business to learn more about how this technology can bring you more business—and more profitable business.