Moshe Gil, owner of Carisma Printing in New York, recalls how he presented the idea of using a 3D bus wrap to his client that was used to using traditional bus wraps to announce their upcoming movie releases. With support from Massivit 3D, Carisma won the project and launched their business into a league of its own. Watch Moshe Gil talk with WhatTheyThink’s Cary Sherburne.